Last updated: 12/21/22
It’s the end of another year—2022 has come and gone! It’s brought with it many new updates and best practices in the digital marketing world. The truth is, every year comes with its own unique events, styles, and trends. Some years are better for certain marketing platforms than others, just like jean styles (we’re looking at you, skinny jeans).
But, unlike your denim pants, what’s popular in digital marketing has the potential to drastically change markets and consumer scenarios. That’s why keeping up with the latest news and shifts across the online marketing spectrum is imperative.
However, having the time or knowledge to dive deep into what’s coming up next in the digital marketing world can be difficult. Luckily for you, we’ve already done the research and we are going to share it with you now. Here are the next biggest Digital Marketing Trends for 2023 in SEO, email marketing, and social media marketing.
SEO, or search engine optimization, is digital marketing based on improving your website and content offerings for your domain to increase search traffic and purchases. It’s the biggest part of digital marketing and will continue to grow and change throughout the coming years. With that being said, here are the SEO trends we’re expecting to see in the year 2023!
Email marketing is the process of marketing to someone through newsletters or promotional messages shared over email and messaging platforms. This part of digital marketing is especially important because it helps you build trust with customers and reach out to them instead of letting them come to you. 2023 will showcase many important shifts in email marketing trends, so let’s dive deeper and find out what they are.
Social media marketing is the newest form of digital marketing and also the one most targeted toward the younger generations. Many companies have chosen to build profiles on major platforms in recent years to build awareness and widen their target audience. 2023 may be the “year of social media” as these companies make leaps and bounds toward building markets for their respective platforms.
Social media has a notoriously short attention span, jumping from fad to fad faster than most digital marketers can keep up. However, we can expect overarching themes that will make a difference throughout the whole year. So, here are the social media marketing trends we’re going to see in 2023:
As shown by the data, digital marketing trends will continue to change and evolve over the years. However, digital marketing itself isn’t going anywhere. We truly are part of the digital age, and embracing it is the best thing you can do for the success of your business.
At Pouch Marketing, we analyze and use the best up-to-date information to create customer satisfaction and give businesses an edge over their competition. If you want to start building your digital marketing, contact Pouch to start today!