Bullstrap

Email Marketing + SEO + Content Creation/Marketing

Bullstrap is a premium tech accessory company; providing upgrades to modern conveniences, specifically designed for Apple products.

The Goal

To increase qualified email subscribers and conversions through email marketing campaigns. 

Our Approach

We designed and implemented unique email campaigns including emails for product launches, product features, sales, and promotions. We also streamlined the existing email process, and allowed Bullstrap to send emails from one unified email client. This allowed us to gather accurate analytics data, and manage opt-in consent for all users. We established a consistent tone and voice, and a strong brand message “Built for Your Journey” was used throughout our campaigns.

The Results

0%

Email Open Rate

Up from 10% before we started

0%

Click Through Rate

Up from 4% before we started

$24000

Single Campaign Revenue in 90 Days

Up from $3.5K for previous periods

$88000

Full Funnel Campaign Revenue in 90 Days

Up from $35K for previous periods