January 1, 2023

The New Brand: Arvo

Last updated: 12/21/22 The New Brand: Arvo We hope you have been enjoying the holidays. We wanted to provide you with an important update from our […]
December 21, 2022

Digital Marketing Trends for 2023

Last updated: 12/21/22 Digital Marketing Trends for 2023 It’s the end of another year—2022 has come and gone! It’s brought with it many new updates and […]
November 1, 2022
The Google homepage on a mobile phone

How Important Is Mobile Optimization?

It doesn’t take a digital marketing expert to break down what an optimized website looks like. Today, just about anyone could paint this picture for you: an attractive, snappy user interface with content that matches its visitors’ search intent.
October 28, 2022
Close-up shot of the mail app on a smartphone with two unread notifications

How to Capture (and Maintain) Attention Through Emails

Email marketing, when done well, can nurture your brand’s relationship with its audience through tactful targeting. Not only that, but with the right techniques, you can promote your brand and increase sales by directly connecting with your customer (who signed up to support you in the first place)!
October 14, 2022

Black Friday Statistics for Marketing

Last updated: 10/14/22 Black Friday Statistics for Marketing Black Friday is an overwhelming time for sellers, but it is also an incredibly overwhelming time for marketers! […]
June 28, 2022
Learn how to select quality keywords for SEO

How to Choose Quality Keywords for SEO

No, keywords are not dead. Discover some helpful strategies to aid you in your keyword research and in determining which keywords to target.
June 8, 2022

What Do You Need to Balance When Doing SEO?

As a digital marketer, I’m a huge proponent of Search Engine Optimization (SEO). SEO is an important part of any well-rounded marketing strategy. Good SEO’s potential positive impact is unquestionable. However, for most businesses, SEO is just one of many factors you need to consider when determining what changes or updates to make to your website.
March 23, 2022

TikTok Marketing: The New SEO

Last updated: 11/21/22 TikTok Marketing: The New SEO As of November 2022, TikTok had 1 billion Monthly Active users worldwide (see more updated TikTok data here). […]