It doesn’t take a digital marketing expert to break down what an optimized website looks like. Today, just about anyone could paint this picture for you: an attractive, snappy user interface with content that matches its visitors’ search intent.
Email marketing, when done well, can nurture your brand’s relationship with its audience through tactful targeting. Not only that, but with the right techniques, you can promote your brand and increase sales by directly connecting with your customer (who signed up to support you in the first place)!
As a digital marketer, I’m a huge proponent of Search Engine Optimization (SEO). SEO is an important part of any well-rounded marketing strategy. Good SEO’s potential positive impact is unquestionable. However, for most businesses, SEO is just one of many factors you need to consider when determining what changes or updates to make to your website.