Email Marketing and Automation

Ready to talk results driven email marketing

Is email marketing and automation a solution for your business?

Are you struggling to build customer relationships? Do you wish there was a cheaper and more time-efficient way to develop your brand and reach potential customers? Email marketing and SMS are some of the best ways to reach existing or target customers and have a high ROI. We can help improve your marketing returns by launching campaigns, creating detailed email designs, providing in-depth reports, and more.

Are you a good fit — let’s build a partnership that lasts

We’re looking for partnerships that will help both businesses grow thats why we go into each partnership as an integral member of your team. We strive to maintain consistent communication so that we are in sync throughout the project. When you choose to collaborate with us, you can anticipate the following:

Frequently scheduled meetings
Clear monthly reporting
Honored due dates for deliverables
Transparency in our work

Frequently scheduled meetings

Continued communication to ensure expectations are set and achieved in a timely manner

Clear monthly reporting

In-depth audits to measure the email and automation campaign progress

Honored due dates for deliverables

Our team considers the user intent behind each campaign to curate the best possible outcomes

Transparency in our work

Our audits and research inform a detailed project roadmap, so you know exactly what to expect and when.

What is email marketing and automation — we make understanding it easy

We specialize in email and marketing automation, which involves sending personalized advertisements directly to customers through email or direct text messages. This allows you to share product releases, sales, promotions, newsletters, and updates directly to customers on your contact list. We focus on attracting and retaining specific customer demographics by creating content they want to see. Say goodbye to general mass mailings and hello to targeted and effective email marketing.

Increase your ROI with effective email marketing services

We are experts at creating targeted email campaigns that resonate with your audience which drive engagement and conversions. Our team will partner with you to create a customized email marketing strategy that meets your specific business goals and objectives. Let us help you take your email marketing to the next level and achieve greater success with our tailored services.

Automation/customer journeys

We automate the emails and messages that guide your customers through the purchase and loyalty process.

Campaigns (Newsletters and segmented sends)

We launch new products or ad campaigns to keep your customers engaged and excited.

List cleaning

We will keep your email lists organized and clean so you don’t have to worry about unsubscribing or spam rates.

Responsive Email Design

We respond to customer and client feedback to ensure your email design matches your brand.

In-depth reporting

We keep you updated through audits and research to track marketing ROI and continuously improve.

Our process and goal is to maximize your organic growth with a tailored roadmap

Each part of our process is intentional and goal-driven. During the first month, we perform a series of in-depth audits to understand your current campaign, automation strategy, and opportunities for improvement and optimization. After the initial research, we provide you with a detailed roadmap that lays out steps and projects to help you attain your email and SMS marketing goals.

1 Optimize current strategies

Optimize current sending strategies and low-hanging automation opportunities to immediately impact monthly revenue and KPIs such as open rate, click-through rate, unsubscribes, etc.

2 Execute a six-month strategy

Start executing a sending strategy to promote monthly priorities, improve monthly performance, and start working toward a bigger goal of engaging your audiences in a more customized way.

3 Build up additional flows and improvements

Increase campaign sending frequency with additional segmentation, and continue to suggest improvements that will scale your email marketing as a successful revenue generator.

We have been consistently impressed by Arvo Digital's exceptional work

What is the experience when working with the Arvo team

We are transparent in all our work. We will schedule regular calls and email contacts to maintain consistent communication and report a clear expectation of marketing deliverables and strategy. Our reports outline successes as well as points for improvement moving forward:

Approvals on all new email designs and copy

We want your input as we craft the perfect message for your audience

Transparency

Clear interactions regarding monthly campaign calendars and segmentation strategies.

Monthly reports

Reporting on all KPIs, including email and SMS-attributed revenue, list growth, automation performance, etc.

Weekly updates

Updated on progress, optimizations, and performance metrics.

Full service email managment

We can do everything from ideating new email topics to sending final emails and reporting on the growth.

Email and SMS Alignment

These go hand in hand so that the copy, visuals, and strategies are consistent and cohesive, no matter what platforms you use.

Still have questions— find answers in our FAQs

There is a lot of information out there about email marketing and automation on how it can bring value to your company. Let us answer some of the most common questions that people have to get you started down the right path.

What platforms do you manage email marketing on?

Klaviyo is our primary platform for eCommerce brands. We can manage—and often suggest—full transitions from other platforms like Mailchimp when possible. We also manage most other ESPs as requested like Active Campaign, SendinBlue, Mailchimp, etc.

How do you design emails?

We utilize both custom design (designed in Adobe to create beautiful, on-brand visuals) and native ESP builders to fully optimize emails based on your aesthetic as well as mobile vs. desktop, load speed, conversion performance, etc.

What are flows/automations?

Flows or automations are sequential emails triggered by specific customer actions. That’s why you receive an email when you subscribe with a discount code or leave an item in your cart. They’re a great way to set up curated journeys that drive significant revenue yet only require minimal upkeep once they’re created!

Is SMS worth it?

Yes! Although many brands are intimidated by the newness and more invasive nature of SMS, it’s a critical part of your marketing. There are ways to approach your SMS marketing to enhance your email strategies and create even more customer loyalty without bothering your customers.

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